Mixing mediums keeps your audience engaged Using video can help combat this problem by pacing out information at an easier rate than slamming someone with a huge wall of text all at once. Having too much information on a single slide is not only a design mistake but also contributes to information overload - which happens when someone faces “a level of information that is greater than their information processing capacity”. Have you ever seen a presentation slide that was almost a full screen of block text and inwardly groaned at having to read it or watch the speaker read from the screen word for word?
The most obvious reason for these preferences is that videos often help to explain complexity a little easier than reading about it.įor example, in a 2018 Frontiers in Surgery study, viewing operative videos (vs reading a manuscript) greatly improved the confidence of trainee surgeons in performing difficult surgery. While this particular stat isn’t actually based on empirical research to date, many people I’ve encountered throughout life seem to prefer videos in both learning and business environments. You may have heard some statistics floating around on the internet about how “65% of the population are visual learners”.
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